Corporate Social Media

• Most Topular Stories

• Using Social Media to Enhance Company Morale

  The Social Workplace

  Elizabeth Lupfer

  25 Apr 2012 | 11:45 am

  Note: We’re excited to have this guest post by Brad Shorr, Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. We tend to think of social media as a set of marketing tools. But a social strategy focused on employees is an option well worth considering.  The human resources approach is particularly applicable in these four corporate environments. When employees are scattered across multiple geographic locations and have few opportunities to interact. When employees attend conventions, seminars, and other corporate events on a…

• Infographic | The Evolution of Sharing and Communication

  The Social Workplace

  Elizabeth Lupfer

  28 Apr 2012 | 12:02 pm

  Original source: The Daily Infographic Communication is the process of conveying information. Almost all species have some sort of communication system. However, successful communication is the trait that has made humans the most successful species. This infographic shows a timescale of how communication has evolved over time. It’s hard to imagine communication long before the hustle and bustle of email and text messaging. Technological communication has grown exponentially, leaving snail mail to be a thing of the past. Facebook and Twitter is the most popular form of communication right…

• The Twelve Principles of Collaboration

  Social Business Advisor: Social CRM and Enterprise 2.0

  Jacob Morgan

  3 May 2012 | 12:41 pm

  1.  Individual benefit is just as important as the overall corporate benefit (if not more important) Don’t focus on the overall corporate value and benefit when communicating collaboration to employees.  Employees care about how this will impact them on an individual basis.  How will this make their jobs and lives easier? 2.  Strategy before technology Before rushing to pick that shiny new collaboration platform focus on developing a strategy which will help you understand the “why” before the “how.”  This is crucial for the success of any…

• From Social Media to Social Business at IBM BeNeLux (Case Study)

  The Social Workplace

  Elizabeth Lupfer

  4 May 2012 | 10:33 am

  IBM’s goal is to promote the vision of social business by embedding it into the digital activities and everyday thinking of employees. The challenge is to inspire already technically savvy and digitally motivated employees to become ‘digital citizens’, enthuse them about the value social media can add and motivate them to start exploring the online world. With this objective in mind, IBM BeNeLux enlisted the aid of global marketing agency, Ketchum Pleon, to help them transition from not just doing social media, but to transform  their daily business through social technologies. A pool…

• 3 Employee Engagement Scenarios for your Management Discussions

  Enterprise Strategies

  Andy Jankowski

  1 May 2012 | 10:12 am

  If you doubt the value of employee engagement, it’s not hard to become a believer. On Elizabeth Lupfer’s blog, The Social Workplace, a roundup of data on employee engagement includes such nuggets as: The lost productivity of actively disengaged employees costs the US economy $370 BILLION annually. (Gallup) 70% of engaged employees indicate they have a good understanding of how to meet customer needs; only 17% of non-engaged employees say the same. (Wright Management) Those companies with a highly engaged workforce improved operating income by 19.2% over a period of 12 months, whilst those…

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  The Social Workplace

• Employee Investment Means Business Results

  Elizabeth Lupfer

  9 May 2012 | 8:22 am

  Through their Employer Solutions Blog, Sage HRMS discusses and provides advice on various HR and payroll topics. Their latest post and infographic illustrates how employees are the most important component in the quest to improve business results. Why are some companies thriving while others struggle to stay in business? What is the distinctive difference between a good company and a truly great company? The answers to these questions can only be found when looking at what defines the company: its people. The people that make up a company are that organization’s unique and biggest asset.

• Frontline Employees: Engaging the Dis-engaged

  Elizabeth Lupfer

  7 May 2012 | 2:14 pm

  This post was originally published by CallMe! IQ, the online resource for Human Capital issues facing the Call Center and Business Process Outsourcing industries. The original post: High Cost of Employee Dis-engagement. While this particular post is geared towards call center employees, there’s great information, action plan and case studies that apply across all functional areas. The business case for employee engagement is often couched in terms of effort and performance.  Highly engaged employees are willing to invest more of themselves in their jobs, give more discretionary effort,…

• From Social Media to Social Business at IBM BeNeLux (Case Study)

  Elizabeth Lupfer

  4 May 2012 | 10:33 am

  IBM’s goal is to promote the vision of social business by embedding it into the digital activities and everyday thinking of employees. The challenge is to inspire already technically savvy and digitally motivated employees to become ‘digital citizens’, enthuse them about the value social media can add and motivate them to start exploring the online world. With this objective in mind, IBM BeNeLux enlisted the aid of global marketing agency, Ketchum Pleon, to help them transition from not just doing social media, but to transform  their daily business through social technologies. A pool…

• Infographic | The Evolution of Sharing and Communication

  Elizabeth Lupfer

  28 Apr 2012 | 12:02 pm

  Original source: The Daily Infographic Communication is the process of conveying information. Almost all species have some sort of communication system. However, successful communication is the trait that has made humans the most successful species. This infographic shows a timescale of how communication has evolved over time. It’s hard to imagine communication long before the hustle and bustle of email and text messaging. Technological communication has grown exponentially, leaving snail mail to be a thing of the past. Facebook and Twitter is the most popular form of communication right…

• Using Social Media to Enhance Company Morale

  Elizabeth Lupfer

  25 Apr 2012 | 11:45 am

  Note: We’re excited to have this guest post by Brad Shorr, Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. We tend to think of social media as a set of marketing tools. But a social strategy focused on employees is an option well worth considering.  The human resources approach is particularly applicable in these four corporate environments. When employees are scattered across multiple geographic locations and have few opportunities to interact. When employees attend conventions, seminars, and other corporate events on a…

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  The Content Economy

• 3 ways to improve knowledge worker productivity

  15 May 2012 | 3:23 pm

  One of the simplest definitions of productivity can be found in Wikipedia: "Productivity is a measure of the efficiency of production. Productivity is a ratio of production output to what is required to produce it (inputs). The measure of productivity is defined as a total output per one unit of a total input." Knowledge worker productivity in the digital age is something completely different. We are still trying to figure out what it's about and how to fuel it. On the one hand, digital technologies allow us to interact with much more people and information across time and space. On the other…

• Want to boost productivity? Simplify!

  24 Apr 2012 | 5:43 am

  In an HBR IdeaCast interview with Chris Zook from Bain & Company, he shares their finding that 85% of executives see complexity, in one form or the other, as the main barrier to seizing business opportunities and being successful in an ever changing world: "They either felt it was becoming more difficult to react to an increasingly fast world in businesses that are more complex and more muscle-bound, or to see and perceive what they need to react to or internally to decide, and to mobilize, or to focus resources for a long enough period of time" Is seems as most people are hoping to…

• Making the dark matter of the business universe visible

  2 Apr 2012 | 1:54 am

  It has now been a while since I read “Far from the Factor – Lean for the Information Age” by George Gonzales-Rivas and Linus Larsson. It's an excellent book, bringing the Lean philosophy and tools to the modern knowledge-intense and virtualized office. The authors of the book uses the same analogy I have used many times to explain the enormous amounts of hidden and invisible amounts of information which exists in all modern business environments: “The bulk of the universe seems to be dark matter, mass that exists but cannot be observed. Only about 5 to 10 percent of the stuff in the…

• How to create change

  26 Mar 2012 | 6:59 am

  How to create change View more presentations from Oscar Berg

• How to spot technology-centric thinking

  20 Mar 2012 | 1:13 am

  I hear questions such as the ones below being asked all the time: What should we have on our intranet startpage?  How do we get people to read corporate news on the intranet?  Should we have comments to news?  What features should we have on our collaboration platform?  When can we have blogs and wikis?  How should we use SharePoint?  Often, the people who ask these kinds of questions think they have a user-centric mindset, that they put the needs of the users first, but what they are saying is actually evidence of the opposite. Questions such as the ones above…

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  Entreprise Collaborative

• Les communautés de pratique et les systèmes de social learning: L’histoire d'un concept: Partie 2

  24 Apr 2012 | 7:33 am

  Article reproduit et traduit depuis http://wenger-trayner.com/resources/publications/cops-and-learning-systems Précédemment: . Introduction: Les communautés de pratique et les systèmes de social learning: L’histoire d'un concept Partie 1: L’apprentissage du point de vue des systèmes sociaux : Les communautés de pratique comme systèmes de social learning Les systèmes sociaux du point de vue de l’apprentissage: les communautés de pratique dans les systèmes de social learning Les communautés de pratique ne sont bien entendu pas isolées. Elles font partie intégrante de…

• Communities of practice and social learning systems: the Career of a concept (part 2)

  24 Apr 2012 | 7:33 am

  Reproduced from http://wenger-trayner.com/resources/publications/cops-and-learning-systems Previously . Introduction: Communities of Practice and Social Learning Systems: the Career of a Concept. . Part 1: A social systems view on learning: communities of practice as social learning systems. A learning view on social systems: communities of practice in social learning systems Communities of practice are of course not isolated; they are part of broader social systems that involve other communities (as well as other structures such as projects, institutions, movements, or associations). So the…

• Les communautés de pratique et les systèmes de social learning: L’histoire d'un concept: Introduction

  10 Apr 2012 | 4:38 pm

  Article reproduit et traduit depuis http://wenger-trayner.com/resources/publications/cops-and-learning-systems Dans cet article, j’établis le lien entre le cadre conceptuel des communautés de pratique et  la théorie des systèmes avant de passer en revue l’évolution du concept de communauté de pratique depuis sa naissance issue de mes travaux avec Jean Lave en 1987 : Première partie : L’apprentissage du point de vue des systèmes sociaux : Les communautés de pratique comme systèmes de social learning - L’apprentissage comme source de structure sociale -…

• Communities of Practice and Social Learning Systems: the Career of a Concept: Introduction

  10 Apr 2012 | 4:38 pm

  Reproduced from http://wenger-trayner.com/resources/publications/cops-and-learning-systems In this paper, I relate the conceptual framework of communities of practice to systems theory and I review the career of the concept of community of practice since its inception in my work with Jean Lave in 1987 : Part 1 : A social systems view on learning: communities of practice as social learning systems - Learning as the production of social structure - Learning as the production of identity Part 2 : A learning view on social systems: communities of practice in social learning systems - Learning…

• Communities of practice and social learning systems: the Career of a concept (part 1)

  10 Apr 2012 | 7:31 am

  Reproduced from http://wenger-trayner.com/resources/publications/cops-and-learning-systems Previously: . Introduction: Communities of Practice and Social Learning Systems: the Career of a Concept. A social systems view on learning: communities of practice as social learning systems A community of practice can be viewed as a social learning system. Arising out of learning, it exhibits many characteristics of systems more generally: emergent structure, complex relationships, self-organization, dynamic boundaries, ongoing negotiation of identity and cultural meaning, to mention a few. In a sense…

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  Enterprise Strategies

• How Klout Could Transform Internal Social Media

  Andy Jankowski

  15 May 2012 | 7:30 am

  Clout used to be a vague term that referred to someone’s influence in general. You could have a lot of clout in certain circles, some clout in general or no clout at all. It was fuzzy and that was fine. That was before Klout. Now — whether you spell it with a “c” or with a “k” — clout is a number and is an often-trusted measurement of your online influence. Klout believers include Cathay Pacific Airways, which recently launched a score-based perk program in the international terminal at San Francisco International Airport. Anyone with a Klout score of 40 or higher is allowed…

• Exploring Social Norms…or How I Failed in ROTC (part 3)

  Adam Burton

  11 May 2012 | 10:31 pm

  Over the last couple of posts, I’ve tried to convince you that social norms can be an effective tool for your organization. Why? They create an environment where behavior becomes self-policing and “normal” behavior is reinforced from within. Furthermore, research and experience has shown us that social norming can create just about any behavior pattern you want, good or bad. In this post of the series, I want present an extreme example of using social norms for positive change. In 2006, the University of Virginia opened the National Social Norms Institute (NSNI). The stated goal of the…

• Emergent Leaders: How to recognize and engage your organization’s covert influencers

  Andy Jankowski

  8 May 2012 | 7:55 am

  Enterprise social media engages employees. I’ve mentioned that a time or two on this blog. But it also has the power to recognize and encourage those particularly special employees I call “emergent leaders.” Never heard of ‘em. What are emergent leaders? This term is not yet a common one, so let me explain. An emergent leader is one who takes the initiative to communicate and collaborate with other people toward a common outcome. That outcome could be completing a project, completing a client deal or promoting a piece of information to influence others.  This initiative is self…

• Exploring Social Norms…or How I Failed in ROTC (part 2)

  Adam Burton

  4 May 2012 | 10:34 pm

  In my last post, we took a little journey through the world of social norms. Unfortunately, like most of my journeys, it involved me doing something embarrassing. So let us now continue by looking at the power of social norms to create the kind of behavior your organization wants. Human beings are social creatures…and yes that even includes most developers. We are designed to live in a world of social interaction. Our brains are massive pattern recognition engines trained for this sort of thing. We live in groups that expect certain behavior in certain situations to follow certain…

• 3 Employee Engagement Scenarios for your Management Discussions

  Andy Jankowski

  1 May 2012 | 10:12 am

  If you doubt the value of employee engagement, it’s not hard to become a believer. On Elizabeth Lupfer’s blog, The Social Workplace, a roundup of data on employee engagement includes such nuggets as: The lost productivity of actively disengaged employees costs the US economy $370 BILLION annually. (Gallup) 70% of engaged employees indicate they have a good understanding of how to meet customer needs; only 17% of non-engaged employees say the same. (Wright Management) Those companies with a highly engaged workforce improved operating income by 19.2% over a period of 12 months, whilst those…

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  Dachis Group :: Collaboratory

• Word of Mouth Marketing: Not Free or Easily Communicated

  Kate Rush Sheehy

  16 May 2012 | 8:00 am

  Last week in Austin, WordOfMouth.org hosted a one-day Crash Course for marketers. The conference featured over 30 different courses on word of mouth marketingled by brands, practitioners, and strategists. Lots of great lessons and case studies were shared, making for a really informative day. My two biggest takeaways?             Lesson #1: Word of mouth marketing is not free. Sure, most of us already knew that a major advocacy or ambassador program takes time and money to roll out… But, I didn’t have a good sense of just how much time and money it…

• Showing Up to Share: From Fear to Fun

  Susan Scrupski

  15 May 2012 | 8:38 am

  During the 1990s, a recession gave rise to a series of popular belt-tightening management edicts that consultants vowed would bring our economy back from the brink by establishing predictable revenue streams and operational efficiencies.  Management gurus such as Michael Hammer led the charge with his audacious howl writing in the Harvard Business Review, “Don’t automate! Obliterate!” and launched a multi-million dollar boom market in Business Process Engineering (BPR) consulting.         This call to arms was supplemented with behemoth ERP software…

• Social Workplace Conference London – 24 May 2012

  Lee Provoost

  15 May 2012 | 7:23 am

  Crexia is organising the second Social Workplace Conference next week, Thursday 24th of May 2012 in London. My colleague Lee Bryant (@leebryant) and I (@leeprovoost) participated as a speaker and panellist last year and this week I’ll be joining a panel session where we will be discussing the challenges to developing a Social Business Strategy. I can highly recommend this conference if you are looking into: Enterprise Social Technology (Social Intranets, technical delivery of Social platforms) Cultural change aspects Challenges to developing a Social strategy Enterprise collaboration Crexia…

• Four Simple Measures of Social Success (that even your CMO will understand)

  Liz Courtney

  10 May 2012 | 8:49 am

  If you’re a social media manager, this scenario might be familiar: A company partner comes to your desk with a request to do something through social media. It may be as fully-formed as, “Hey this new campaign has a Facebook app, here you go!” or more nebulous like, “I want to use social media to connect with more customers.” You must then translate this request into what they are really asking. “I want to extend the impressions for this campaign through a targeted Facebook experience” or “I want to earn more Facebook fans, Twitter followers, Tumblr followers to expand company…

• Employee Advocacy: The Untapped Social Business Resource

  Brian Kotlyar

  4 May 2012 | 8:00 am

  There is a heavy focus on advocacy in social business circles these days. Why is advocacy important? How do you find advocates? What do you do with advocates once you’ve found them? How do you measure the value of advocacy? The hunger for advocacy is driven by the dawning understanding that the best way to transform prospects into customers is through the authentic amplification and influence that only advocates can provide. Businesses are seeing a record decline in trust levels and customers just don’t listen to companies anymore. These realizations inevitably lead companies to…

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  brave new org

• Shouldn’t We Just Best Buy Corporate Learning

  Dan Pontefract

  14 May 2012 | 4:32 am

  You're reading fresh content from Dan Pontefract at Brave New Org: Best Buy, a renown electronics retailer perhaps better known for its khaki pants and blue shirt dress code, could be viewed analagously with that of an evolved corporate learning structure. Imagine that you’re at one of their corporate stores. What do you see when you enter the store? There she/he is, the greeter: “Hello sir, how are you today?” As you pass the greeter in this vivid, brightly lit and humming environment there are a number of learning sherpas … the guides on the side not…

• The edX, Udacity and Coursera Showdown

  Dan Pontefract

  6 May 2012 | 10:58 pm

  You're reading fresh content from Dan Pontefract at Brave New Org: The higher education online learning gloves are now officially off. Let’s first recap the dizzying pace of change, announcements and launches that have occurred since the Fall of 2011 between Udacity, Coursera, MITx and the latest free-learning darling, edX. October 10 – Official launch of Introduction to AI (origin of Udacity) as well as Introduction to Databases and Machine Learning (origin of Coursera) December 19 - MITx is announced  January 1 – Charles West Ventures invests $5m into Udacity (or is…

• The ‘Occupy IT’ Movement of Organizations

  Dan Pontefract

  2 May 2012 | 7:22 am

  You're reading fresh content from Dan Pontefract at Brave New Org: In 2003, when Nicholas Carr penned the piece “IT Doesn’t Matter“, an overlooked definition of what he referred to as ‘infrastructural technologies‘ may now be, in 2012, unintentionally defining the relationship between IT and the organization. “The characteristics and economics of infrastructural technologies, whether railroads or telegraph lines or power generators, make it inevitable that they will be broadly shared – that they will become part of the general business infrastructure. In…

• 3D GameLab Could Be The Future of Learning

  Dan Pontefract

  30 Apr 2012 | 8:24 am

  You're reading fresh content from Dan Pontefract at Brave New Org: There is something fascinating going on at Boise State University and specifically the Department of Educational Technology. Let me introduce you to 3D GameLab, arguably an actual example demonstrating the evolution of today’s antiquated learning management system. The brainchild of Lisa Dawley and Chris Haskell, 3D GameLab is an online game-based learning environment facilitated by what are known as quests. What are quests, you ask? Quests are individual learning components such as short videos, diagrams, activities,…

• Collaboration Workflow 101

  Dan Pontefract

  25 Apr 2012 | 8:17 am

  You're reading fresh content from Dan Pontefract at Brave New Org: Thanks for reading ... visit the original at http://www.braveneworg.com

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  Social Business Advisor: Social CRM and Enterprise 2.0

• Free Webinar: Common Collaboration Problems with the CIO of Pabst Brewing Company

  Jacob Morgan

  15 May 2012 | 2:28 am

  This Wednesday the 16th at 10am PST Ben Haines, the CIO of Pabst Brewing Company will be joining me on a webinar to discuss some of the common collaboration problems that organizations face today.  We’re going to try to have a casual discussion around what obstacles organizations are running up against and how they are overcoming these obstacles.  The event is being powered by Cisco which is allowing us to host the event on their platform. Here are the details taken from the event site: Collaboration is not new. In fact, we have collaborated for thousands of years. However,…

• What Would Happen if Your Organization Didn’t Invest in Collaboration?

  Jacob Morgan

  10 May 2012 | 1:40 pm

  I (and many others) have spent a great deal of time talking about why organizations should invest their resources in collaboration tools and strategies.  But let’s assume for a moment that you didn’t.  How long do you realistically see your organization going on without making this investment; 1 year, 2 years, 3 years?  Do you really see your organization waiting this long? At this point I have probably worked with, spoken with, and researched hundreds of companies and it’s rare to come across an organization that nothing in place when it comes to collaboration.  At the…

• Implementing Enterprise 2.0 at IBM

  Jacob Morgan

  8 May 2012 | 3:06 am

  I had the opportunity to have several in-depth conversations with John Rooney (CIO of Technical Strategy) and Ethan McCarty (Senior Manager, Digital and Social Strategy) of IBM.  The conversations resulted in our recently released case study on Implementing Enterprise 2.0 at IBM.  Here is an overview of that case study. With over 420,000 employees in over 70 countries, IBM is one of the largest and most recognized companies in the world today.  A company of this size needs to be able to coordinate and collaborate, share business processes, and respond to market demands. In order to make…

• The Twelve Principles of Collaboration

  Jacob Morgan

  3 May 2012 | 12:41 pm

  1.  Individual benefit is just as important as the overall corporate benefit (if not more important) Don’t focus on the overall corporate value and benefit when communicating collaboration to employees.  Employees care about how this will impact them on an individual basis.  How will this make their jobs and lives easier? 2.  Strategy before technology Before rushing to pick that shiny new collaboration platform focus on developing a strategy which will help you understand the “why” before the “how.”  This is crucial for the success of any…

• New Study: Only 10 Percent of Employees are Engaged

  Jacob Morgan

  1 May 2012 | 1:52 pm

  I don’t like reading things like this, I really don’t.  But today I came across a report released by Modern Survey which found that we have a lot of work to do around engaging our employees.  Modern Survey isn’t the first firm to report low engagement numbers, Gallup and Blessing White (along with others) have all found low engagement rates within our organizations.  The questions, approaches, methodology, and data that all of these firms get is different but the trend and overall findings remains the same.  I don’t think we realize how crucial employee engagement…

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  #hypertextual

• Les défis du management au 21ème siècle

  Cecil

  16 May 2012 | 2:03 am

  Lorsque je suis passé du statut de développeur d’application logicielle à celui de responsable d’équipe, il s’est passé une chose étrange. D’un seul coup, mes camarades n’étaient plus des professionnels passionnés par leur sujet qui en parlent et qui en parlent et qui en parlent encore. Ce n’était plus des professionnels qui s’intéressent à leur discipline et qui étudient sans relâche les nouvelles innovations, découvertes ou bonnes pratiques, dans un soucis d’amélioration et d’apprentissage. Non. Il s’agissait de…

• Citation du Dimanche – Ivan Illitch

  Cecil

  13 May 2012 | 2:56 am

  “L’outil simple, pauvre, transparent est humble serviteur ; l’outil élaboré, complexe, secret est un maître arrogant” Une phrase lumineuse de Ivan Illitch, que l’impeccable Pierre Pezziardi a ressortie pour sa présentation à Devox France. J’en profite pour vous inviter à nouveau à lire Lean Management et Informatique Conviviale de Pierre, livre sur lequel #hypertextual a eu la chance d’échanger avec son auteur. Un ouvrage, particulièrement éclairant sur l’entropie des organisations du 21ème siècle, ainsi que sur les opportunités que…

• The Lean Startup by Eric Ries

  Cecil

  9 May 2012 | 8:26 am

  When the likes of Tim O’Reilly, Geoffrey Moore, Don Reniersten, Steve Bell, Dan Heath, Marc Andreesen and Mary Poppendieck all sing the praise of a book, it might be a good idea to check it out. Which #hypertextual did, bringing a review in the process. Eric Ries has written this book out of his intense experience with startups, with a strong focus on his experience as the CTO of imvu, an online application with 3D avatars. Many people have struggled to make a start-up succeed. Few have come with such valuable and great insights. In a very Lean approach, Eric has built on all the events…

• The Innovator’s Dilemma by Clayton Christensen

  Cecil

  7 May 2012 | 2:29 am

  It is not a simple task to bring some value while reviewing a classic book about which many thought leaders have already extensively elaborated upon. So I won’t even try and I shall just attempt to make a synthesis for further #hypertextual references. Clayton Christensen is an Harvard Professor and he published this acclaimed book in 1997. 15 years later, this book remains as relevant as ever. I won’t sound very creative while claiming that this is an awesome book. No wonder why it was one of Steve Jobs favorite essay. #hypertextual Main takeaways one click away ……

• Citation du Dimanche – John Maynard Keynes

  Cecil

  6 May 2012 | 1:57 am

  “La difficulté n’est pas de comprendre les idées nouvelles mais d’échapper aux idées anciennes qui ont poussé leurs ramifications dans tous les recoins de l’esprit.” (John Maynard Keynes) Un point essentiel dans la gestion du changement et à la base de cette notion très forte chez les anglo-saxons du mental model. L’occasion aussi de rendre hommage au travail remarquable de Thomas Bonnecarrère pour son e-book Comment créer un contexte social favorable à l’intelligence collective et l’innovation : cette citation de Keynes ouvre son…

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  Intranet Connections Blog

• Health Essentials Launches Social Intranet

  Tara Clark

  10 May 2012 | 10:26 am

  Brian Chum is passionate about finding ways to improve how work is done in his organization. Health Essentials went looking for a company intranet that would offer powerful business and collaboration tools and selected Intranet Connections.  In less than 3 months they are gearing up to launch their site. Here is their story. With over 450 employees, Brian and his team needed to set up a system to connect all 18 business units in the company. Each unit received a company home page with links to external sites they use frequently. This provides all resources in a controlled environment without…

• The Social Intranet

  Carolyn Douglas

  3 May 2012 | 12:10 pm

  Many organizations are not ready for internal social media but are aware that social networking may play a future role on the intranet. Starting with no social, some social, or full-use of social tools (aka a social intranet) needs some up-front thought and planning. In the “pro” column for having a social intranet: Participation Contribution Collaboration People Helping People Leadership / Mentoring Empowers and Engages Drives culture A social intranet can introduce an employee platform that facilitates the collaboration of thoughts and knowledge to benefit the business. Two quotes to…

• The Executive Intranet

  Carolyn Douglas

  26 Apr 2012 | 12:47 pm

  The Executive Intranet is third in a series talking about departments and stakeholders that should be involved with your company intranet. Be sure to check out the previous two posts: The HR Intranet and The IT Intranet. I recently received a call to participate in a fall intranet conference and my topic is how to leverage the intranet for change management. This isn’t exactly my area of expertise but through my business I have been thrown into the deep end of adapting to rapid change. Some of this has transferred into my favorite topic: company culture. Executive teams are typically…

• The IT Intranet

  Carolyn Douglas

  19 Apr 2012 | 10:47 am

  Last week we wrote about The HR Intranet and how you can incorporate HR initiatives onto your intranet. This week we want to talk about the IT Intranet. As a vendor of Social Intranet Software there are trends we have seen over the course of the last 12 years and here is a big stat that may (or may not) surprise you: 84% of our intranet champions are from IT. That’s a big number! Sometimes IT initiates the search for intranet software but more often we see the drive initially led by an Executive, HR, Marketing or Communications. Either way, these are your customers so let’s make them…

• The HR Intranet

  Carolyn Douglas

  12 Apr 2012 | 1:16 pm

  In one way or another, every department in a company serves employees to some extent. It is HR’s core business function to serve the employee and yet their presence on the intranet is often understated. We could list 100 ways in which an intranet enriches a company but to condense it down, here are three common goals for the intranet: 1. Supports the company culture and collaboration 2. Improves and streamlines communication 3. Offers tasks, education and knowledge to employees HR is tied into #3. There are so many ways HR can benefit from the intranet and streamline tasks for…

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  Awareness Community RSS

• Via Media Bistro

  8 May 2012 | 10:48 am

   

• The WordStream 150: The World's Best Internet Marketing Software 2012 via via @WordStream #awarenessinc

  25 Apr 2012 | 4:44 am

  © WordStream, a Pay Per Click and Search Marketing software tools vendor.

• A Framework for Social Media Analytics [Infographic]

  19 Apr 2012 | 11:35 am

  In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI's according to marketing objective.

• 'Return on Influence' chapter 1 download. #socialmedia #socialinfluence @markwschaefer

  30 Mar 2012 | 4:29 am

• Chapter Download: 'Return on Influence' by @markwschaefer #socialmedia #socialinfluence

  29 Mar 2012 | 11:33 am

• 

  ZDNet | Enterprise Web 2.0 Blog RSS

• Facebook's IPO: The social business implications

  Dion Hinchcliffe

  13 May 2012 | 4:24 pm

  With Facebook preparing for its IPO this week, some major changes are coming for the company. This same changes create competitive opportunities and all new challenges for the company. Here’s how going public will affect the social media industry.

• Is it time for a C-level social media executive?

  Dion Hinchcliffe

  11 May 2012 | 4:36 pm

  As social media becomes more strategic to the way organizations operate, does this mean it’s time to move the function to the C-suite? Does centralizing make sense, or should responsibility for it be spread across the business?

• CRM investments ramp due to social media and smart mobility

  Dion Hinchcliffe

  6 May 2012 | 9:23 pm

  New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data. But are companies really ready to get more social and mobile, or they just reacting to seemingly irresistible customer demand? The companies that understand how to employ new CRM trends strategically seem most likely to benefit.

• Enterprise 2.0 success: News Corp

  Dion Hinchcliffe

  5 May 2012 | 6:25 pm

  Even though the media industry is being profoundly impacted by the rise of new forms of digital and social media, that doesn’t mean they can’t use these technologies effectively. As we continue our series on large-scale social business success stories, we examine what News Corp. has accomplished with its internal social network, OurNews.

• Enterprise gamification: Will it drive better business performance?

  Dion Hinchcliffe

  29 Apr 2012 | 5:43 pm

  Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results.

• 

  CMSWire.com - All News

• CMSWire's May Tweet Jam: Creating Great Mobile Experiences #CXMChat

  16 May 2012 | 2:28 pm

  Is it mobile first? Or is it content is king, and mobile is simply another channel? What is responsive design and how does it support a mobile user experience? Is management on board with your mobile strategy? Or are their heads still buried in the website? Lots of questions I bet you are asking. Luckily for you we are gathering the right people to help you understand this mobile world a little better. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a new job

• Picturepark Connects DAM Solution to SharePoint

  16 May 2012 | 1:40 pm

  Picturepark, a Swiss vendor of browser-based DAM software, is now providing a digital asset management layer for Microsoft SharePoint. The layer, known as SharePoint Connector for Picturepark, allows SharePoint users to leverage approval workflow, security, and asset processing functions from Picturepark without leaving SharePoint. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a new job

• eZ Systems' Publish 4.7 Etna Released, eZ Publish Cloud Edition Debuts

  16 May 2012 | 1:20 pm

  eZ Systems released the newest version of its flagship software, eZ Publish, and the Etna version 4.7 features a cloud-based Saas solution on the Red Hat enterprise cloud stack. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a new job

• SAP Mobilizes ERP, Hints at Cloud Strategy, Gives HANA Big Data Support

  16 May 2012 | 12:59 pm

  With Sapphire Now, SAP’s annual gathering coming to a close later today, it’s hardly surprising that there is a bit of something for everyone. There’s cloud, mobile and databases, with the ERP king announcing the release of around 70 apps that do different things with different systems. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a new job

• Say 'No' to Expensive Intranets

  16 May 2012 | 12:53 pm

  You don’t have to spend a fortune to have a great intranet. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a new job

• 

  ZDNet | Collaboration 2.0 Blog RSS

• The human resources walled city

  Oliver Marks

  10 May 2012 | 2:16 am

  HR/HCM is historically the mature ’social’ center of businesses and can either lead digital transformation or be subsumed into a supporting collaborative role

• Asana: speedy, stable and very well connected

  Oliver Marks

  3 May 2012 | 5:10 pm

  Well funded and connected ‘task management for teams’ firm Asana could make waves through their Facebook roots, quality code and cultural fit

• The Intention Economy

  Oliver Marks

  30 Apr 2012 | 1:37 am

  Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors and a vision for a better future where we have greater control of our personal data

• Oracle's cloud launch: solid takeoff

  Oliver Marks

  19 Apr 2012 | 12:31 am

  Oracle appear to be executing very efficiently to serve the cloud era and are accelerating hard, while some of their competitors continue to discuss disjointed constructs, ideas and future plans

• Wisdom of the loud

  Oliver Marks

  10 Apr 2012 | 12:30 am

  Knowledge speaks, but wisdom listens: the trend of the loudest voices parading knowledge online and dominating conversations is slowly maturing as people realize that too much online publishing means those voices aren’t doing much else…

• 

  Social Business Expert Blogs

• How Revolutionary is Social?

  Christian Buckley

  15 May 2012 | 1:56 am

  We've all sat in a meeting or overheard someone talking on the train or while at lunch about the latest, greatest social technology, and about how it has changed the way they do their work, or whatever. Another empty-headed platitude, if you ask me. People love to dramatize their experiences with technology, and, of course, we also know how we all like to feel that we're at the cutting edge - nay, the bleeding edge of technology. So when there are 3 or 4 social computing solutions popping up online or on our phones each day, we each get an opportunity to feel superior than others for…

• The Battle Ahead: Information Governance and the Need for Social ECM

  Marc Solomon

  13 May 2012 | 7:00 pm

  “Gartner predicts by 2016, 20% of CIOs in regulated industries will lose their jobs for failing to implement the discipline of information governance successfully.” Houston, we have a metadata problem. And search is broken but when was it ever fixed? Tagging is the glue that organizes our information. The rub is that most humans (yes, even engineering and accounting professionals) think and express in terms of letters, not numbers. What someone internal calls "enterprise social media" someone else client-facing might tag as "engagement collaboration." With so…

• The real-time web

  Serge Huber

  10 May 2012 | 4:34 am

  In a world where everyone wonders what will be next in social collaboration, process automation or electronic content management, this article actually presents a new way of looking at the state of the web today.  Today I'd like to talk about "the real-time web". In computing, real-time can mean a lot of different things, but usually it means that a given task will be achieved in a consistent amount of time and that the total time will be imperceptible to the end-user. For example, in a music application this means that any sound processing must minimize the delay between…

• Social Media - The Key to Immortality

  Bob Larrivee

  4 May 2012 | 4:35 am

  We hear a lot today about how social media is having an impact on our lives. We are now able to share our likes, dislikes, accomplishments and disappointments with friends and family through tools like Facebook that did not even exist until 2004. It is an amazing turn in technology, societal interaction and perhaps even the key to immortality. Think about this for a moment, everything you post, every word you put out there will live on forever. Your presence will be felt through your words and posts long after you are gone. Your legacy locked in time and social media. The question is should…

• 

  ReadWriteEnterprise

• Top 10 Windows 8 Features #6: Secure Boot

  16 May 2012 | 5:00 am

  It's the single greatest dilemma of modern society: How much freedom would you trade to get more security - or vice versa? Since Windows XP became the most exploited operating system in history, Microsoft has taken bold moves - not all of them very popular, but usually very effective - to sever the routes of exploit. User Account Control, though controversial, eliminated perhaps 90% of account-elevation exploits. Now the company makes another bold security move - changing how Windows 8 boots to increase security, potentially at the cost of some freedom for certain users and…

• How to Share Your Business Photos Online - Discreetly

  15 May 2012 | 8:58 am

  You have just returned from a corporate retreat or some other business event that was well-documented with several amateur photographers. Now you want to share all of these pictures amongst your co-workers. The challenge is that you want to keep them private to the participants and not plaster them all over the Internets. What to do?   Assume that your requirements are to satisfy the ultra-paranoid in the group and also find something that is dirt simple to use. You don't want to make everyone join a new social network just to see the photos; most of us have too many logins already. That…

• Easel.ly Makes Infographics Easy... But Should It?

  14 May 2012 | 11:33 am

  Infographics are still a thing with a lot of companies, if my inbox is any indication. Easel.ly, a service that recently debuted in beta, is making it easy to create infographics online. Whether it should is another question. Easel.ly is a Web-based tool for creating infographics. It's still in its early stages, so you'll find some rough edges, but it does live up to the "easy to use" promise. Select a theme, your objects and shapes, plop in some text, and you can have a passable-looking infographic in a very short amount of time. Right now it seems to be missing a way to actually develop…

• BeyondTrust acquires eEye to Create Security Powerhouse

  9 May 2012 | 6:45 pm

  Virtualization security vendor BeyondTrust is acquiring eEye Digital Security for undisclosed terms. The two companies have leading technology in somewhat different but complementary security market spaces. BeyondTrust plans to integrate eEye’s Retina CS Vulnerability Management and Analytics solutions with its PowerBroker family of virtualization security products. The company claims that this will be the market’s first truly context-driven security and compliance solution. The deal is an example of how the security world is moving to integrate the physical and virtual worlds, and to…

• What Do IT Outsourcing Companies Know About Innovation?

  8 May 2012 | 5:00 pm

  Most observers think of the big multinational technology outsourcing firms - especially the ones based in India - as a reliable source of relatively inexpensive technology expertise for routine IT projects. Not surprisingly, those firms desperately want to move up the food chain and become known for innovation as well. A conversation with Dr. Gautam Shroff, Vice President at Tata Consultancy Services (TCS) and head of the TCS Technology Innovation Lab in Delhi, reveals that they’re making progress, but that they still have a ways to go. Tata, of course, is a huge collection of…

• 

  123 Social Media

• Building a Social Media Dashboard

  Barry Hurd

  9 May 2012 | 11:08 am

  Warning: fopen(http://su.pr/api/simpleshorten?url=http://123socialmedia.com/building-a-social-media-dashboard/&login=barryhurd&apiKey=R_5908e1757bbb2d6bc0b88f47a59d3403) [function.fopen]: failed to open stream: HTTP request failed! HTTP/1.1 503 Service Unavailable in /home/executiv/public_html/123socialmedia.com/wp-content/plugins/wp-tweetbox/wp-tweetbox.php on line 109 Warning: fread(): supplied argument is not a valid stream resource in /home/executiv/public_html/123socialmedia.com/wp-content/plugins/wp-tweetbox/wp-tweetbox.php on line 112 Warning: fclose(): supplied argument is not…

• Social Media Policy & Employee Rights with National Labor Board

  Barry Hurd

  12 Mar 2012 | 7:14 pm

  While there are many social media policy documents floating around and we’ve covered the topic in-depth here many times before (see related articles below) - it is always interesting when social media policy is viewed strictly from a legal and labor relations perspective. On that note I want to draw your attention to cases from the acting general counsel of the U.S. National Labors Relations Board. While the NLRB has a very broad goal, its various rulings regarding existing social media policy and regulation is interesting. The most recent report (dated January 25, 2012) covers 14…

• Corporate Social Media Training, cookie cutter = bad

  Barry Hurd

  9 Mar 2012 | 4:27 pm

  On a daily basis we receive inquiries for social media training via webinar and on-demand platforms. The reality of the request is that most of the people want a “canned solution.” The general reasoning goes like this: They have a problem. They need it fixed. They want to buy something off the shelf to fix it. Unfortunately when it comes to corporate social media training, nothing exist on the shelf. There isn’t a single cookie-cutter item that can be universally applied to a corporate footprint that doesn’t cause more problems than it is worth. Typical examples…

• Social Media Training, a guide to no nonsense education

  Barry Hurd

  13 Feb 2012 | 1:21 pm

  To help some of our readers I’ve collected a list of training articles that I have written over at BarryHurd.com that detail some of the core elements around types of media and how the interact in both the offline and online world. I typically add an additional article about once a month to this list in an effort to create a holistic resource to raise the common understanding of what ‘social media’ is and is not. This series of social media training documents is also a go-to list of ideas when I am researching client projects or developing tactical plans. If a ‘social…

• Social Media Training – 40 Questions for the Corporate Team

  Barry Hurd

  6 Feb 2012 | 8:26 pm

  There are a lot of questions regarding social media training and how it ties into a larger organization. To help with that I’ve collected some of my thoughts in a free whitepaper that highlights some of the critical areas of impact you should be thinking about. You can read through the list of questions I’ve covered below… but will need to download the whitepaper to get some of my value-added thoughts. Some questions to think about… How much does this cost? What forms of social media will reach our business goals? Are there any “low cost” benefits? What are…

• 

  Eqentia Enterprise 2.0: connection2950

• U.S. Facebook users skeptical of site's privacy, longevity

  15 May 2012 | 2:01 pm

  Source: Computerworld USA: News

• GrabCAD: From Facebook for Engineers to PLM?

  15 May 2012 | 1:02 pm

  Source: Beyond PLM Blog

• Stepping Stones to Social Business Model

  15 May 2012 | 10:05 am

  Source: Anna Farmery: The Engaging Brand

• With IPO looming, Facebook boosts stock price range

  15 May 2012 | 9:42 am

  Source: Computerworld USA: Internet

• A Chance for CIOs to Lead in Social Business

  15 May 2012 | 9:22 am

  Source: Paul Gillin: Social Media & the Open Enterprise

• 

  Learning in the Social Workplace

• Survey shows people take training as infrequently as they go to a conference; but they learn continuously in other ways

  Jane Hart

  14 May 2012 | 4:30 am

  Last week I invited readers to take my latest Learning in the Workplace survey, where I asked how regularly are you “learning” in the workplace. Although there have been well over 100 responses to the survey, once again, as with my previous survey a pattern to the responses appeared quite early on. So to make it easier to read the data, I took a snapshot of the results once 100 responses had been received. Although there are probably few surprises in the responses to the four main questions themselves, it is when you view the amalgamated results that you  can see the bigger…

• Reserve your seat for my webinar with Jay Cross

  Jane Hart

  8 May 2012 | 3:44 am

  My next guest in my In conversation with … webinar series is Jay Cross. Here’s more information about the webinar and how you can reserve your seat as well as leave your own questions for Jay in advance of the webinar itself. Topic :  Social Business takes Social Learning  Date: Wednesday 23 May 18.30-19.30 pm GMT, 13.30-14.30 pm ET, 10.30-11.30 am PT Jay Cross is “the Johnny Appleseed of informal learning”. Jay has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix. A champion of…

• How regularly are you “learning” in the workplace?

  Jane Hart

  7 May 2012 | 8:15 am

  Learning in the workplace is not just about taking courses or other training workshops to acquire new skills and knowledge, but is also about keeping up to date with what is happening outside the organisation – in your industry or profession keeping up to date with what is happening inside the organisation – in your work team or organisation, as well as solving ad hoc learning and performance problems – as you do your jobs. It is clear we now use many different approaches, sources and systems to do all this – but just how regularly are we doing  it? Please help me…

• Online Workshops in May and June at the Social Learning Centre

  Jane Hart

  2 May 2012 | 3:25 am

  In May and June, Harold Jarche and I will be running another series of our popular public online workshops at the Social Learning Centre. These take place over a 2-week period and involve 5-6 web-based assignments, some individual activities, as well as conversations and discussions with other participants. Your time commitment is about 1 hour per day. Here are brief details of what we are offering, together with some  feedback from previous participants. To find out more about each workshop and how to sign up, click through the relevant link. 14-25 May Setting up and sustaining an online…

• Pick of the Month: April 2012

  Jane Hart

  1 May 2012 | 2:40 am

  Here is my pick of the resources that I shared on Twitter and in my Pick of the Day in April.  Note, for easy reference, all the resources in my daily Picks  are collated monthly on my 2012 Reading List. 1 - Social networking in online education: It is time to revisit the pedagogy - Sachin Dua, 25 April – the quote in bold for me says it all! “Current educational practices that have a set curriculum, norm or standards based assessments and prescribed lesson agendas are often misaligned with an orientation that celebrates difference in learners and learning (Mentis, Quinn,…

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  Gautam Ghosh on Human Resources

• Interviewed by @Forbes' @shelisrael for a profile as a #SocialMedia Thought Leader

  Gautam Ghosh

  13 May 2012 | 1:00 pm

  Image via CrunchBase I know Shel from the time he started his blog to crowdsource his book on business blogging that he wrote with Robert Scoble - called Naked Conversations. I had left a few comments on his blog and was kicked to find out that my blog url was listed in the acknowledgements section. Last year, I finally had a chance to meet Shel after knowing him online for 7 years, when he was invited by NASSCOM for the Product Conclave at Bangalore. I was a panelist in one of the sessions and finally met what is called IRL ("in real life") Shel writes a column on Forbes called the "Social…

• Stories and Branding and what it means for Employers

  Gautam Ghosh

  2 May 2012 | 8:54 am

  The Best Science Fiction Stories: 1950 (Photo credit: Wikipedia) Every marketing campaign is built around a story. Often advertising professionals are actually only storytellers. Which is why examples of creative heads in advertising like Balki and Prasoon Joshi turn scriptwriters, lyricists and directors of movies. Every statement you believe of yourself adds up to a story. And stories are power enough to become self fulfilling prophecies. Stories like "I am a fighter" or "I am a rebel" or "I am the follower of rules" are often derived from personal experiences and form patterns of behavior.

• Video of my talk at #IndiaSocial12

  Gautam Ghosh

  25 Apr 2012 | 3:41 am

  If you want to talk to me about a story or a speaking engagement, contact me on gautam@gautamblogs.com or call me at +91-97422-39954 | Twitter | BraveNewTalent | Facebook Page

• Social Recruiting presentation at social media conference #IndiaSocial12

  Gautam Ghosh

  5 Apr 2012 | 6:45 am

  This is the presentation I made this week at the India Social 2012 Summit yesterday Feel free to download and share it Social recruiting india social summit 2012 by gautamghosh View more PowerPoint from Gautam Ghosh If you want to talk to me about a story or a speaking engagement, contact me on gautam@gautamblogs.com or call me at +91-97422-39954 | Twitter | BraveNewTalent | Facebook Page

• Speaking on "Social Recruiting" at #IndiaSocial12

  Gautam Ghosh

  27 Mar 2012 | 9:25 am

  India Social, India's premier "social media" event returns this year with the theme "Social is Business" and I would be taking a session for an hour on "Social Recruiting" (and related themes like social learning and talent communities) on 4th April. If you attend the talk it would focus on why HR people need to think like marketers, how  to identify the right employees as your advocates, and why communities of practice matter. If you make it , you can get to hear an amazing group of people from the client, vendor and agency side. My talk, I think would be the only non-marketing talk. If…

• 

  verbatim

• Learning by standing still: Online communities vs. traditional research

  Graham C.

  15 May 2012 | 8:21 am

  Working with online communities over the last couple of years has led me to really question the overall effectiveness of more traditional methods often deployed for gaining insights. Here are a few of the reasons why I have become a massive fan of gathering insights from my desk..MORE…

• Note to automakers: Cars aren’t just about driving [infographic]

  Chris O.

  10 May 2012 | 12:12 pm

  Watch nearly any car commercial and you’ll see SUVs gliding through city streets, sedans drifting and sliding through deserts as they kick up epic sand clouds in their stead, gleaming aerodynamic surfaces slowly revealed by spotlights. Cars – not surprisingly – are sold to drivers. But when we asked over three-hundred drivers to weigh in on the auto experience and tell us what their dream cars would feature, we noticed a surprising disconnect: drivers equated being in their cars to almost everything but driving, referring to their cars as a “second-home,” “mobile office,” and…

• Using emotions to plan and advance your learning agenda

  David F.

  9 May 2012 | 10:50 am

  Emotions are the central organizing process of our thinking and behavior. What makes this process so messy – so frustratingly and beautifully messy! – is that it is driven less by immediate response to discrete stimuli and more by the ever-changing and ever-unstable tone and tenor of our relationships. What that means for brands is that affinity and loyalty is the result of how we feel about being in a relationship with (i.e. consumers of) those brands. The smart brands are figuring this out and driving the movement toward customer-centricity and conversational marketing. This insight…

• How to engage anyone, anywhere in a world of internet ubiquity

  James B.

  3 May 2012 | 10:30 am

  In her latest article, for Quirks Magazine, Manila Austin, Ph.D. comments that with internet penetration exceeding over two billion globally, “it is technically possible, or will be soon, to engage anyone, anywhere, anytime.” However, she also warns “just because the technology is in place doesn’t make engagement a given” I sat down with the author to get her point of view on what it takes to really engage people online—beyond the technology and ease of access—and find out what drives people to actively participate in branded communities. (Or a branded online…

• Micro Center wants to know how they can get more of my game-related purchases

  Chris O.

  2 May 2012 | 10:35 am

  Today, I received an email from Micro Center asking for my help: they want to understand how they can win more of my video game purchases. If I still had time to play computer games (besides the occasionally Civilization IV bender) I’d probably be more useful. But, I figured, let’s see what we can do. I like Micro Center. I like that it’s the closest I can get to Akihabara without having to fly to Japan. I like that when I was helping my brother build a PC for his video-editing business, there were people there who were excited to help us build a monster of a machine – and who were…

• 

  Lead, Don't Manage

• You just deployed a social media listening platform, now what?

  Ted Sapountzis

  23 Apr 2012 | 5:20 am

  Although many pundits believe that social business is all grown up (I am not one of them), I continue to be surprised by how many companies still deploy social media listening platforms without really understanding why they are doing so.How can you listen, if you don’t know what you are listening for?Most folks will tell you that they want to listen to what the market place is saying about them (a.k.a. brand listening), but once pushed, they will admit they are trying to gain executive mind share by producing eye-candy PowerPoint decks and sharing them with their managers.How many of you…

• My top 5 takeaways from SXSW 2012

  Ted Sapountzis

  26 Mar 2012 | 7:57 pm

  It’s been more than two weeks since I returned from this year’s South by SouthWest (SXSW) conference in Austin, and I have been trying to distill my takeaways from the conference ever since.  This was my first time, and many SXSW veterans told me that the conference has lost its luster.  While I cannot compare to years past, I found an extremely commercialized and overcrowded conference.  Despite my attempts to extract any significant insights to bring back home, I have unfortunately not been able to find any.  So here is what I took away:       Lines, lines, and more…

• So you want to build a social media command center?

  Ted Sapountzis

  27 Feb 2012 | 6:20 am

  Source: Flickr If you have been in the social media space for a while, you can’t help but having heard of the new shiny toy, called social media command center.  Companies like Dell and Gatorade have had one for a while, and many more are building new ones. I have been following these developments for the past eighteen months, and for the most part, I see two main objectives for companies wanting to build these persistent capabilities (I am excluding the social media command centers that are setup exclusively for events, like the one built for this year’s Super Bowl): either to create…

• Social media case study: How to incent the right behaviors

  Ted Sapountzis

  31 Jan 2012 | 6:03 pm

  Does your organization suffer from an exploding number of ghost towns (aka proliferation of social media channels), 178 on average according to this recent study published by Jeremiah Owyang of the Altimeter Group?  Do you find that your internal social media conversations start with ‘…how do I set-up a new Twitter handle?’ Do you see internal reports that measure social media success by the number of fans or tweets produced?  If not, don’t read any further, this is not for you as you have apparently tamed the social media beast. For many of us however, these are some of typical…

• Social media: Has the hype cycle finally peaked?

  Ted Sapountzis

  28 Dec 2011 | 5:11 pm

  Photo by qthomasbower It’s pretty simple, actually: The people we are trying to attract see no value, we are not able to show the return to our companies and our bosses are not willing to invest more, and so the vicious cycle continues.  No, I am not predicting a doomsday scenario; I am merely looking forward to some sanity settling in as we get into 2012. Don’t get me wrong, I still fundamentally believe in the significant disruption that social media will cause to business. However, to paraphrase Mark Benioff, I believe we are about to enter a long and cold Enterprise Winter. Could the…

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  R2i

• Leave Home Without It: Mobile Payments Make a Power Play

  Chris Chodnicki

  10 May 2012 | 8:58 am

  We have all been in a hurry in the checkout line, when the person in front of us seems to be taking forever. Sure, credit & debit cards are faster than checks, but still time consuming in our fast paced lives. What if you just tapped your mobile device on a reader while you were shopping, worked through all the coupons and discount possibilities, grabbed your bag and headed out the door with the transaction occurring seamlessly while you were in the store. Most of us pay via debit and credit cards the majority of the time. Cash is rarely seen, as evidenced in a recent report from…

• Making Measurement Make Sense: comScore’s 3MS Initiative

  Katie Millington

  3 May 2012 | 8:46 pm

  I recently had the pleasure of attending the Mid Atlantic Marketing Summit in McLean, VA. One notable speaker was Jodie McDermott, Senior Director of Product Management for comScore, a digital data analytics firm. McDermott reported on the 3MS initiative, “Making Measurement Make Sense.” The 3MS initiative covers the Guiding Principles of Digital Measurement, released by the IAB (Interactive Advertising Bureau), the ANA (Association of National Advertisers) and the 4A’s (American Association of Advertising Agencies) in June of 2011. Jodie McDermott explained that the primary…

• What an Octopus and $100,000 Can Teach You About Branding

  Katie Millington

  3 May 2012 | 8:32 pm

  At the Mid Atlantic Marketing Summit in McLean, VA, I attended a number of interesting and information-filled sessions. I think one of my favorites was the second keynote of the morning. Sean Murphy, CustomInk’s Executive Vice President for eCommerce, explained how implementing a new mascot and logo changed everything for them. CustomInk, an online t-shirt personalization company, and its “inkers” (their employees) didn’t anticipate the rapid success they would see just from adding Inky, the cartoon octopus and their “head t-shirt ambassador,” into their existing marketing…

• Querying DotNetNuke User Profiles Using PIVOT

  Rob Kaminski

  3 May 2012 | 3:40 pm

  A common requirement when implementing DotNetNuke websites for a client is to have the ability to search for users based on custom fields. DotNetNuke makes it easy to add custom fields to the user profile via the manage profile properties interface within the user administration console. This is a wonderful feature to have within a CMS, as almost every client requests a custom field or two. DotNetNuke stores these custom profile properties and their values, in a simple table architecture within the database. When custom profile properties are created, a record is stored in the…

• Mobile Marketing, SEO & Visibility: The Evolving Conversation

  LoriUlloa

  1 May 2012 | 10:17 am

  Congrats! You’ve decided, after analyzing your mobile traffic through analytics, that mobile will be an integral part of your online marketing strategy.  Now, you may be wondering which of the following options is right for your organization: Your Website on a Mobile Phone: the site renders ‘as is’on a smartphone or tablet. Mobile Friendly Website:  the web site/content renders appropriately (for the most part) on a mobile device. Mobile Optimized Website: a new site with a mobile-specific interface, architecture and content.  It’s important to keep this mobile solution simple,…

• 

  Pretzel Logic - Social and Collaborative Business

• “The new business requirements of the social, mobile, consumer enterprise” – #SAPPHIRENOW

  Sameer Patel

  12 May 2012 | 1:11 pm

  I’m privileged to be doing a keynote discussion with ZDNet columnist and Asuret CEO Michael Krigsman at a pre-conference event at ASUG / SAP SAPPHIRE event tomorrow (Sunday).  The larger topic is consumerization of IT and the move to the Cloud, but in many ways, the idea is to talk about the reset of the relationship between IT and the LoB as purchase patterns move towards the latter. It’s a natural tendency for this to often be an antagonistic relationship But where this gets productive is when IT starts to understand the larger trends in changing expectations of prospects…

• Tiny Insights. #bigdata

  Sameer Patel

  6 May 2012 | 10:14 am

  The carbon footprint of a beef burrito is 5 times that of a chicken burrito. That’s per Eugene Cordero, Professor at San Jose State University, and came my way via my pal, Frank Scavo, a few weeks ago. You want to take massive causes or opportunities and humanize them down to a single unit of “Human Computational Threshold” (which I think should be a standard hi-tech marketing measure in this current climate of buzzword bingo, BTW), that’s how you do it. You can keep going on about the impact of climate change and the virtues of sustainability, but nothing’s more…

• Speaking Calendar for 2012 Shaping Up… #socbiz

  Sameer Patel

  1 Apr 2012 | 12:05 pm

  Speaking at a bunch of events this year. Here’s my calendar as it stands right now. Panel: El Dorado Ventures Portfolio CEO Summit, Cordevalle, CA. April 27th. Keynote: Social Business Summit, London. 31st May. Keynote and Closing FireSide Chat: WebCOM Montreal. 16th May. Social Business Forum, Milan: 4th June. Keynote: Defrag, Boulder. Nov 14-15. And of course, I’ll be doing something at SAPPHIRE NOW / ASUG Annual Conference 2012. There’s a few more in the works and I’ll update as they firm up. So looking forward to charting how we put the business back in Social…

• Introducing the newest love of my life: Anneka Roxanne Patel

  Sameer Patel

  19 Mar 2012 | 4:32 pm

     

• I’m joining SAP AG.

  Sameer Patel

  13 Mar 2012 | 1:08 pm

  A personal note. I’ve accepted the role at SAP for Global Vice President, Enterprise Collaboration and Social Software Solutions. In the fall of 2011 I began to chart the next chapter of my career. I’ve had an amazing run over the last 10 years. Since 2002, well before the dawn of social networking, I’ve had the chance to lead teams that managed large scale transformation initiatives for some of the most well known organizations to blend process, intelligence and collaborative approaches and technology, to accelerate performance. As we saw the entry of new social and…

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  Brenda Wambui

• The Amazing Monuments at Hampi (Photos)

  Brenda

  24 Apr 2012 | 1:13 am

  Hello guys! I finally managed to upload pictures of my trip to Hampi, amid poor internet connection woes and lack of undisturbed time, yay! Hampi is a beautiful, magical place, and the number of temples and monuments you see almost … Continue reading →

• No longer 21

  Brenda

  18 Apr 2012 | 8:58 am

  I was woken up at 12.34 am by my friend Phares who called to wish me happy birthday, and to laugh at me for being old as well. “Damn it!” I thought.  ”At least in Kenya, where I was born, … Continue reading →

• My visit to Kyasam Palli Village, Kollar District (Photos)

  Brenda

  6 Apr 2012 | 4:45 am

  Namaste! This post has been a long time coming, but hopefully I will have some free time to write this weekend. Life has been a whirlwind, but I shall explain all that in the Monday post. Anyway, in my 1st … Continue reading →

• My trip to Zanzibar – Part 2.

  Brenda

  24 Feb 2012 | 5:26 am

  Find part 1 of  the story here, pictures here and coverage of the festival here. Zanzibar is a magical place. The days are hot and humid, the nights are hot and humid, the people are really, really friendly…the cuisine is … Continue reading →

• My trip to Zanzibar – Part 1.

  Brenda

  24 Feb 2012 | 12:42 am

  I got back from Sauti za Busara on Tuesday last week (pictures here), and the whole trip was one hell of a ride. Now, I don’t want to bore you with the details about the festival, which you can find … Continue reading →

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  Online Community Blog

• How Online Customer Communities Can Increase Revenue By 19% [Research]

  Joshua Paul

  16 May 2012 | 10:23 am

  What would your bottom-line look like if your customers increased their spending with your company by 19%? A 2012 study from the University of Michigan found that membership in an online customer community increased customers’ expenditures by 19%. Here is a visual aid to help you figure out what that would mean for your company. The research details how the almost 20% increase in purchasing is directly attributed to joining and participating in the online community. It represents spending over and above what the customer was already spending with the organization prior to joining the…

• 5 Tips for Using Online Community Analytics to Improve Social Engagement

  Joshua Paul

  11 May 2012 | 10:46 am

  Take some time during your busy day to stop and look around.These are historic times when it comes to an organization’s abilities to leverage the online communities it sponsors and the communities it participates in to improve business-level results.The way this is happening is evolving too, just as we have seen in other areas of business. Years ago marketing was done en mass and sales was done solely through one-on-one relationships. With the advent of CRM and marketing automation systems, organizations can nurture prospects with the right message for the right person at the right time…

• 5 Ways to Improve the Customer Experience & Why It Matters [Data]

  Joshua Paul

  9 May 2012 | 10:33 am

  For some customers, engagement is not the golden ticket that you think it is.Both business professionals and consumers are busier and more frazzled than ever. They don’t have time to engage on your terms. Chances are that your target audience wants help with the task at hand and then wants to move on. How can this bit of information have a significant impact on your business or membership organization? A Little Customer-Centric Thinking Can Go A Long Way According to a 2012 Corporate Executive Board study, customers value a simple customer experience over being engaged. Companies that…

• Is Member Engagement Tied to Private Online Communities? [Data]

  Joshua Paul

  4 May 2012 | 12:35 pm

  69% More Associations Saw Member Engagement Increase if They had a Private Online Community Is a private online member community worth your organization’s time and investment? At Socious, we are in the process of crunching the numbers for the 2012 State of Online Communities in Associations report (thank you to all of the association executives who participated). We want to share some of the preliminary data with you regarding how private online member communities can impact a membership organization. The Effect of Private Online Member Communities on Associations The following charts…

• 8 Ways to Use Video Effectively in Your Private Online Community

  Joshua Paul

  2 May 2012 | 1:25 pm

  The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals. And tools like video sharing app, Socialcam, are seeing adoption skyrocket. How can you translate the popularity and comfort of video into your private customer or member community? Watch this video to find out my 3 favorite ways to use video in a private member or customer community. Here are 8 ways to effectively use video to engage your customers, members, prospects, employees, partners, or any other audience in your online community: #1) Onboarding…

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  Holly Berkley's San Diego Marketing Online Blog

• Do you have a Social Media Success Story to Share?

  Holly Berkley

  26 Apr 2012 | 4:30 pm

  I am seeking case studies for my upcoming Social Media book that will be published this Fall 2012. The book will be an essential guide for small businesses using social media. If interested, please submit your name, title, and company’s story to me at hollyb@berkweb.com by May 15, 2012 for possible inclusion in the book. Case Studies must fit into one of the following categories: 1.    Expert Positioning: Does your company position an individual ahead of the company brand? How do you use social media to position yourself or an individual in your company as an expert. 2.    Building…

• A look at Social Media Contests in 2011: Lessons Learned (Part 2) + How to increase your Facebook Likes and Quality of Interactions

  Holly Berkley

  19 Dec 2011 | 5:09 pm

  A few tweaks to our Facebook "Share your Success Story" contest and we saw a 775% increase in Facebook likes in just 2 weeks! Plus, post views were up 500% and feedback 1000%. I launched a Facebook page for my longtime client CosMed Clinic last year.  For most of the year, the page was an after-thought as we mainly focused on SEO efforts and other social media activities (such as participating on various weight loss and plastic surgery related message boards where our potential clients often researched doctors.) The Facebook page stayed at an even 200 likes for several months, with…

• A look at Social Media Contests in 2011: Lessons Learned (Part 1)

  Holly Berkley

  16 Dec 2011 | 12:23 pm

  Even a simple "Healthy Halloween Recipe" contest can bring out the online "trolls". Constant monitoring of your Facebook page is essential to protect your core, loyal fans. As a social media consultant for a wide range of industries,  I’ve been the “behind the scenes” consultant to the corporate marketing department, as well as the actual blogger, Facebook page owner and Twitter manager for my clients.  Playing a wide range of roles in the social media space has allowed me to pull together some great success stories as well as some lessons learned in 2011.  (you…

• Tracking your Social Media Investment: Is it helping you reach your business goals?

  Holly Berkley

  27 Jul 2011 | 11:59 am

  Social media measurement goes well beyond the first or even final click. It encompasses how groups of people are engaging with you online and if those interactions are helping you reach your ultimate goal. (Pictured above: Example of Facebook Insights) You have deadlines to meet, projects to launch and new clients to pitch. You don’t have time to devote endless hours to a social media plan that won’t work. And you didn’t dive into social media to win a popularity contest or to drive millions of viewers to your web site. You are building a social media campaign around your company’s…

• How to build your own Social Networking site

  Holly Berkley

  24 May 2011 | 8:29 am

  Create an online community where members feel comfortable sharing information about themselves with you. Understanding the needs of your customers will help you become a better and more profitable company. I remember a time not too long ago when the cost to develop your own social networking site was upwards of half a million dollars in programming fees alone. Today, you can get a social networking site launched for as little as $19/month and you don’t have to know a thing about programming. Web sites like Ning.com allow you to set up a full social networking site with all the core…

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  Wordpress Blog Magazine

• How to get search engine traffic back after the panda update

  Bjorn Johansen

  26 Apr 2012 | 7:53 am

  As some of you might now, this blog lost almost all search engine traffic around 20.04.2011. As a blogger it’s frustrating than seeing the traffic from Google disappear. I must admit I have considered giving up the whole blog. After all blogging is about reaching an audience and connect with people. I have tried for over a month now to figure out why I got a slap from Google in the panda update. After all I feel I run a blog that is well inside the Google guidelines, and a blog that provide valuable info to the readers. After asking for some advice in the Google webmaster forums, I got a…

• How to make a Reconsideration request and recover from a panda slap

  Bjorn Johansen

  20 Apr 2012 | 8:11 am

  If you have read my previous post WTF google is killing my blog you know that I have lost almost all search traffic from Google. There is a lot of good blogs and websites that have lost their rankings in the latest Panda updates from Google. If your blog is one of those, here is a guide to get back on track(hopefully) Here are the steps you have to take to make a Reconsideration from google. Step 1: click her to ask for reconsideration: https://www.google.com/webmasters/tools/reconsideration?hl=en Step 2: Explain your case in a most possible objective way. This is what I wrote for my site…

• Google Search Plus Your World – Is It A Real Plus?

  guestauthor

  3 Apr 2012 | 5:01 pm

  Most of those who mainly employ the Google search engine in order to retrieve the most relevant results to the keywords and key phrases entered are aware that Google loves to sprint surprises onto them. Not long ago, Google made another extreme change to their search mode with the introduction of the feature referred to as Google Search Plus Your World. Although this feature has been recently implemented, it seems that the concept behind it is not new at all and Google had it planned since 2005, when the position in the SERP was also influenced by the users’ own personal behavior. 2009…

• WTF: Google is killing my blog

  Bjorn Johansen

  2 Apr 2012 | 5:22 am

   The 20.03 Google decided to send all my keywords down the drain in the SERP. The statistics showed here is from Google analytics and shows the organic search traffic the last month. I did not have a huge amount of search traffic, but as you see on the graph around the 20. of march Google clearly cut of almost all search traffic to my site It is well know that Google have taken steps to reduce spam, and punish blog networks. I would have understood “ranking slap” if I was involved in any black hat blog networks or anything. But the fact is that my site is 100% white hat. I know…

• Google’s Algorithm – Constantly Evolving ( infographic )

  guestauthor

  28 Mar 2012 | 8:21 am

  The best way to describe Google’s algorithm with a single word is “complex”. And it’s getting even more complex as we speak. The guys from Google are making sure everything is in order and spammers are being kept away from their precious search engine. Take a look at the infographic where you will see exactly how Google’s algorithm has evolved during the 14 years since it’s been first launched. A lot of things have changed and we should be glad that we have the opportunity to enjoy a better search and refined search results. The Austin update, the personalized search and the…

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  vialect.com

• 10 Ways a Social Intranet Can Help You Cut Down on Email

  lexi

  15 May 2012 | 8:11 am

  Intranet SoftwareSocial intranets benefit the enterprise by facilitating communication. The ability to connect with others through the intranet reduces our reliance on email which tends to be slower and less effective than tools like instant messaging and microblogs. Besides, we lose a significant amount of time and productivity every day, because we have to process so much email. In this post, I’m going to show how many of the things you are currently accomplishing with email can easily be replaced by internal social networking applications. These apps often do an even better job than…

• How to Use the Address Book in Noodle Intranet

  lexi

  10 May 2012 | 8:08 am

  Intranet SoftwareIf you need to collect and share contacts information in your intranet, Noodle comes with a ready-to-use address book. Watch this video to see how to add and use the address book application: See Noodle In Action Click here to request a custom demo of Noodle intranet software. Or click here to download your free 30-day trial (no credit card required). Enterprise 2.0 Collaboration

• Intranet Deployment: Local Install vs Cloud Hosted (SaaS)

  lexi

  8 May 2012 | 8:18 am

  Intranet Software When installing an intranet platform for your company, you have two choices: install it locally in your own server, or have it hosted in the cloud. We’ll look at the pros and cons of each one in this post. Local Intranet Installation Pros More control of your intranet, including security, back-ups etc One-time payment for the software Cons Requires dedicated IT staff May require the purchase of a dedicated server and/or additional memory Upgrades and after-sales support usually entail additional costs Cloud Hosted Intranet (or SaaS) Pros Small monthly fees for…

• Adding an Event in Noodle Intranet Calendar [Video Tutorial]

  lexi

  3 May 2012 | 8:16 am

  Intranet SoftwareIntranet calendars let you keep track of important dates. At the same time, by sharing them with others or merging them with other calendars, it’s easy to find common dates and times for appointments and meetings. Watch this video to see how to add an event in your Noodle intranet calendar: You may also be interested in this video: How to Merge Calendars in Noodle Intranet If you don’t have Noodle intranet software yet, click the button below to start your free, fully-functional 30-day trial (no credit card required): Enterprise 2.0 Collaboration

• Intranet Metrics to Measure and Monitor

  lexi

  1 May 2012 | 8:13 am

  Intranet Software For intranet managers, metrics are important to show user adoption and, to a certain extent, intranet value. Numbers don’t tell the whole story, but they’re a good starting point for keeping tabs on your company intranet. Metrics can also raise red flags, alerting you to areas that need changing or additional work. Below is a list of things intranet managers can measure and monitor: Usage The first place intranet managers — and management — usually start is by looking at numbers that indicate how much the intranet is being used. These metrics could…